Benidorm was a finalist because a campaign led by influencers promoted by Visit Benidorm, which was to "break the stereotype that Benidorm had," as explained to the public a representative of Visit Benidorm.
Through a series of activities in which the influencers participated, it was possible to reach a million people.
The members of the jury were interested in data that confirmed the effectiveness of the campaign and, as responded from Benidorm, there was an increase of 6% in the searches of the destination.
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12/04/2019 al 31/12/2019