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Benidorm launches the conquest of MICE tourism

Of the 2.1 million travellers who received Benidorm last year, 40,000 were part of the congresses and conventions segment.

During the past year, Benidorm hosted about 150 events and meetings in which 40,000 tourists participated from the MICE segment between meetings, conventions, incentives and events.

Benidorm continues investing in this product in order to reduce the seasonal affluence of tourists to the town and increase the level of income given the spending capacity of this type of tourist.

In the aim of promoting this segment, the city hosted a few days ago the workshop "M&I Forum Benidorm" where 195 travel agents and events and 280 suppliers participated.

The Visit Benidorm Foundation in collaboration with the Patronato Costa Blanca and Turisme Comunitat Valenciana organised a variety of activities for the participants including: kayak routes, diving baptisms, karting, etc.

The strengths of this city to host congresses and conferences is "privileged climate, great hotel infrastructure, extensive transport network, quality of service, beautiful beaches, extraordinary gastronomy and an incomparable cosmopolitan atmosphere in its streets," explained Visit Benidorm.

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Benidorm launches the conquest of MICE tourism

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03/05/2019 al 31/12/2019

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